Time To Lose Some Sleep.

There’s a new project, and the progress hasn’t been exactly great. As usual, the grappling with “what they want” and “what they don’t want”, the guesswork that is involved with the former AND the latter… is the biggest headache.

I just wished I could have known what kind of execution they have in mind, before the brief was even written. After bouncing back and forth scripts and questions several times, I am still a little lost with how to proceed.

There isn’t any theme, which frankly to me, if there is one, it would definitely help me channel the creativity a little better to the “correct” lane. I am now just trying all sorts of approaches to hopefully better grasp the concept, or even to define it further.

Hard-sell vs. Soft-sell?

The most tiring part isn’t the video editing per se, it’s the script-writing process that baffles my confused soul and clouds whatever judgement I should have had.

Back to work. He’s away at camp again and I miss him already.